Archive for the ‘Trend watching’ Category

There nowadays is a lot of talk about the free internet. The Arabic spring revolution makes government leaders scared as hell for the power of free speech over the net. In China there has been internet censorship since the net arose. The country where i’m from is for the open net, but is lacking on some issues.

The net is now dominated by multinationals like Facebook and Google who like the dictators from creepy regimes decided what’s good for us to see. I saw the TED presentation about the ‘Information Bubble’ thanks to my colleague, and i was realy shook up about it. Based on my search history and activity on the web, a company like Google, limits my world to what they think I like!

As a open minded individual, I think I can decided what I like and don’t like. Im not in service of Adwords or Facebook credits. Life is more than just segmenting the market and putting people in small niches. For your information… I always use an alias on the net so you can use my faulty info if you like 😉

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Microsoft, the company that originated from the evil mind of the man who was first was praised like a god, Bill Gates is well on his way to regain his position in the global market.

I never had a problem with a product like Windows or Office. In fact it made my life real fun and easy. I enjoyed working and gaming a lot on my PC or laptop thanks to Bill.

I often wonder why Bill became the antichrist all of a sudden. Because he wanted the whole market for his selve. Another keyfigure, in the computer business who recently passed away, wanted the same didn’t he? And he is now praised by all, just as Bill was a few years ago. I just think Bill lost his cool factor and was seen as a cold harded businessman in stead of a genius.

The new slim Ultrabooks and the Windows 8 phones, who easiy connect to products like the XBOX will give Microsoft a big boost in near future. The good pricing is the main USP for these products. The competition should be carefull, because the evil genius always has a final trick up his sleeve.

The trend more 4 less is really kicking in. For those who don’t know the trend yet, here is a little info. We love to have a lot of premium products, but we would like to buy them with a big discount. That is more 4 less. The succes of Groupon and Vente Exclusive prove we love to team up with strangers in a bulkdeal if we will be rewarded with a huge discount.

But every good thing has a downside. The providers of these combo deals need to satisfy the shareholders, so deals they made with restaurants, hotels or brands who participate often are closed by slick salesman with high salestargetets. This means,that in the end, the consumer often don’t get his/hers money’s worth. Often it is not done on purpose, but because the restaurant on second thought, simply is unable to provide a 3 star meal for €39,95. Of course the consumer also has to keep both his/her feet on the ground. This is the most difficult part, cause man is greedy by nature.

The one thing that should be a wise lesson for all people, is that the satisfaction of needs is much higher, when you rightly spend your heard earnd money. Spending €100 on a perfect meal, tastes so much better than a meal for €39,95 you do 3 times a week. Sometimes less 4 more is a better trend in my book.

We enter the stage, where the first smart tv’s hit the market. I was waiting for it, because I love watching content on a big screen. For those who don’t know what a smart tv is, its real simple. A smart tv is a tv with built in internet. So you can watch video on demand, browse the net, connect through wifi with your mobile devices and shop in the appstore.

Samsung will launch a variety of models in near future . They already got 2D and 3D versions out there, but they are still a bit expensive. I think they will be market leader in this segment. Lenovo is also working on a concept , but it will be a nich product i reckon. Other competittors will try to, but won’t play a big role in the market.

The days of being annoyed by endless commercial blocks during prime time will finally come to an end. You will be in charge of your own evenung once more. I say, three cheers to that.

The crisis

Posted: 04/12/2011 in Trend watching
Tags: , , , ,

Don’t you find it dreadfull, that the nr 1 keyword nowadays is growth. I haven’t grown since I was 17 or something. Does this mean i’m in crisis for 18 years now? The media nowadays grab every opportunity to make a good story. They talk us into the crisis, even if we are wealthy as hell.

I just went to the theater and by the looks of it is was sold out completely. In the foyer I was mingling with people drinking expensive beer and wine, asking myselve, where is the crisis?

If you tell a depressed guy that the world is ending, he won’t mind. If you tell a kid he won’t get a sweet, because he was annoying hem will be pissed off, but will eventualy understand that it was his own fault. If you tell the regular Joe all day the crisis is hitting you, it will result in fewer spendings. If you keep this up a while, the crisis. will become a self fullfilling prophecy . So people, please lighten up and say F*ck the crisis…

I love live…

 

During lunch I was offered a choice… should I get my lunch at Mac Donalds or would I go for the more quisine La Place. Luckely I chose the first. Besides just eating a couple of burgers, I was introduced to the new Easy Order system. This genius little machine makes the low waged cashier at Mac Donalds obsolte. It makes the customer the employee. A whole new experience in my book.

It works like this: you go to the machine, use the touchscreen to place your order, pay, receive a number and collect your food at the counter. You don’t even have to talk to no one, nice aighhh… The only thing I wondered: Where’s my wages, I did part of the work right?

I am a real fan of ecommerce, and this is where ecommerce meets real life. More of these features will arrise in near future I reckon. I can’t wait for the virtual IKEA so I never have to enter there again..