Archive for the ‘Marketing’ Category

There nowadays is a lot of talk about the free internet. The Arabic spring revolution makes government leaders scared as hell for the power of free speech over the net. In China there has been internet censorship since the net arose. The country where i’m from is for the open net, but is lacking on some issues.

The net is now dominated by multinationals like Facebook and Google who like the dictators from creepy regimes decided what’s good for us to see. I saw the TED presentation about the ‘Information Bubble’ thanks to my colleague, and i was realy shook up about it. Based on my search history and activity on the web, a company like Google, limits my world to what they think I like!

As a open minded individual, I think I can decided what I like and don’t like. Im not in service of Adwords or Facebook credits. Life is more than just segmenting the market and putting people in small niches. For your information… I always use an alias on the net so you can use my faulty info if you like 😉

Microsoft, the company that originated from the evil mind of the man who was first was praised like a god, Bill Gates is well on his way to regain his position in the global market.

I never had a problem with a product like Windows or Office. In fact it made my life real fun and easy. I enjoyed working and gaming a lot on my PC or laptop thanks to Bill.

I often wonder why Bill became the antichrist all of a sudden. Because he wanted the whole market for his selve. Another keyfigure, in the computer business who recently passed away, wanted the same didn’t he? And he is now praised by all, just as Bill was a few years ago. I just think Bill lost his cool factor and was seen as a cold harded businessman in stead of a genius.

The new slim Ultrabooks and the Windows 8 phones, who easiy connect to products like the XBOX will give Microsoft a big boost in near future. The good pricing is the main USP for these products. The competition should be carefull, because the evil genius always has a final trick up his sleeve.

We enter the stage, where the first smart tv’s hit the market. I was waiting for it, because I love watching content on a big screen. For those who don’t know what a smart tv is, its real simple. A smart tv is a tv with built in internet. So you can watch video on demand, browse the net, connect through wifi with your mobile devices and shop in the appstore.

Samsung will launch a variety of models in near future . They already got 2D and 3D versions out there, but they are still a bit expensive. I think they will be market leader in this segment. Lenovo is also working on a concept , but it will be a nich product i reckon. Other competittors will try to, but won’t play a big role in the market.

The days of being annoyed by endless commercial blocks during prime time will finally come to an end. You will be in charge of your own evenung once more. I say, three cheers to that.

 

During lunch I was offered a choice… should I get my lunch at Mac Donalds or would I go for the more quisine La Place. Luckely I chose the first. Besides just eating a couple of burgers, I was introduced to the new Easy Order system. This genius little machine makes the low waged cashier at Mac Donalds obsolte. It makes the customer the employee. A whole new experience in my book.

It works like this: you go to the machine, use the touchscreen to place your order, pay, receive a number and collect your food at the counter. You don’t even have to talk to no one, nice aighhh… The only thing I wondered: Where’s my wages, I did part of the work right?

I am a real fan of ecommerce, and this is where ecommerce meets real life. More of these features will arrise in near future I reckon. I can’t wait for the virtual IKEA so I never have to enter there again..

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Google + has reached 40 million users. It still is a small social network compared to Facebook with it’s 800 million users. The difference: Google did it within 5 months.

The winning social network for the future in my opnion is Google+. Why you wonder? Because the Google + system is so much more than just a nice place to meet your friends, it is a platform where you can do about anything. You can simply use Gmail, work in the cloud, use the Google apps, do some shopping and find stuff with the search engine all with the rich experience from Google +.

The joint ventures with all the smartphone maker, will give Google the extra boost to secure it’s dominant position. The predictions from some experts are that 40% of all mobile device will work with the Android operating system in near future. Of course these devices will support Google + better than Facebook.

The only thing that worries me is the information bubble which Google creates. Making the search results to personal will give a matrix like idea. Google will decide what we see. As long as we keep using our brain, it won’t be a to big a deal I reckon.